Management, Sponsorship, Sport Marketing
SB Consulting Ltd is an international management and sport marketing agency. It's based in London and deals with the management of riders, athletes, teams and show business personalities. Events management. Consultancy for the realization of communication projects and sponsorship activation, B2B and B2C.

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About Us
SB Consulting LTD.
SB Consulting Ltd counts on a pool of professionals specialized in the Sport and Talent Management and Sports Marketing. We have many years of experience in the sports business, and we are specialists in assisting individuals in developing their careers and companies in the development of commercial opportunities, B2B and B2C, using MotoGP and World Superbike as a platform.  

Scopri Lo Staff
Simone Battistella
Cristiano Friggeri
Sponsorship and mktg
Alessandra Rossi
Social Media
Alessia Buffon
Ceo Executive Assistant
Our first goal is the success of our clients. Thanks to the experience gained over time and the network of contacts consolidated over many years of activity, we have a deep understanding of the potentials and specific values of sport. This experience and expertise enable us to use the best channels within the industry and offer our customers the best opportunities while developing innovative B2B, B2C and Incentive projects, tailored to the specific needs of companies.

SB Consulting LTD.

  • Talent, riders, athletes: contracts negotiations, technical and commercial sponsors and testimonials/ambassadors
  • Image management
  • Social media management
  • Press office
Sport Marketing

  • Marketing projects
  • Definition of benefits
  • Communications & PR
  • Digital marketing
  • Licensing & Merchandising
  • Media relations
  • Marketing analysis
  • ROI

  • Sponsorship strategy
  • Acquisition of images’s rights
  • Enhancement of the corporate brand
  • Sponsorship activation
  • B2B programs & Business networking
  • B2C e Incentive programs
  • Hospitality & Experience programs
  • Events management
  • Business development
Scopri Clients
Andrea Dovizioso
Petronas Sepang Racing Team

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23/Mar/1986 Forlimpopoli, Italy

Andrea started his MotoGP career at 16 years riding a Honda 125cc. In 2004 he won the 125cc World Title, with 5 wins and 6 podiums. A year later, he climbs into category and finishes in 3rd position, thus winning the ‘Rookie of the Year‘ prize, and conquers the second position in the championship in the following two years on the Honda 250cc of the Team Scot. In 2008 he moved to MotoGP first with the Team Scot and then with the HRC official team. After the first years where he obtained 2 victories and countless podiums, in 2017 riding the Desmosedici with he is riding with since 2013 at the Ducati Corse team, the rider from Forlì, conquered 6 victories thus obtaining the second position in the championship. In 2018, with 4 wins, 5 podiums, and in 2019, with 2 wins and 7 podiums, Andrea confirms the second position in the MotoGP championship.
In 2020 Dovi remains in the same team, achieving a victory in Austria and a third place in Spain. He ends the season in fourth place with 135 points.

In 2021, after a few months off, Dovi returns to the world circus riding a Yamaha. In fact, starting from the San Marino and Rimini Riviera Grand Prix, Andrea will conclude the current season racing for the Petronas Sepang Racing Team.

Alvaro Bautista
Honda Racing

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21/Nov/1984 Talavera de la Reina, Spain

Alvaro started competing in the MotoGP™ paddock in 2002 and was crowned 125cc World Champion in 2006. From there, he moved up into the 250cc class for three seasons (8 wins), before making the step into the premier class in 2010, and with over 150 starts he is one of the most experienced men to have graced the MotoGP™. Bautista then made his debut in 2019 in the WSBK Championship, finishing his first year  with an impressive series of victories, 16 in total, 4 second and 4 third places for a total of 24 podiums with the Aruba Team. Alvaro has signed with HRC factory team for 2020 and be part of a new project that have the goal to develop the new CBR1000RR-R.
In 2021, still wearing the colors of the official HRC team, Alvaro brings Honda back to the podium on two occasions.

Lorenzo Baldassarri
MV Agusta Forward Racing

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06/Nov/1996 San Severino Marche

2011 Red Bull Rookies Champion Lorenzo Baldassarri made his Moto3 World Championship debut in 2013, before switching to a larger Moto2 bike in 2014. It was a difficult year but 2015 saw Baldassarri take a career first podium in Australia and end the championship in ninth, while in 2016 he took his first win at home in Misano. 2018 saw the Italian move to the Pons HP40 setup, where he claimed 5 podium finishes – including victory in Jerez. Balda’s 2019 began with 3 wins in the first four races saw him take an early command, eventually finishing seventh overall. 2020 season has been a weird crazy season for everyone, Lorenzo started very well in Qatar with the podium then some difficulties arrived, but he didn’t give up and managed to rebuild the feeling finishing the season with rather positive results.  Balda will face a new challenge with MV Agusta Forward Racing team in 2021, with the focus to gather important results.

Alessandro Zaccone
Team Pramac

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16/Jan/1999 Rimini, Italy


Yonny Hernandez
Team Pramac

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07/25/1988 Medellin, Colombia

Yonny starts racing with cross bikes at the age of 15, in 2003 he becomes national champion in motocross cat 85 and in 2005 he wins the cat 125 title. In 2008 he moved to Spain to enter the world of speed and in 2009 he came fourth in the category CEV Supersport proving to have the right skill to land in 2010 in the Moto2 World Championship and become the first Colombian to race in the World Championship. The following year he continued his apprenticeship before moving on to the MotoGP class where he raced for five seasons. After a year in Moto2 again, Yonny lands in the Endurance World Championship becaming rider of the Honda Endurance racing team. The Colombian rider secured a podium at Le Mans 24H (2nd) and the 3rd place in the World Championship. In 2021 Yonny will race on the World MotoE Cup with Pramac Racing.

Alessandro Barbero
BMX Rider
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Alessandro began his career in BMX Freestyle in 2000. In 2004 he won the Italian title of BMX Dirt Jump. Two years later the BMX MASTER in Cologna won the first international contest. In 2008 he was the first European in history to qualify for the DEW Tour Final in Cleveland OH. In 2010 he won the FISE in Montpellier, also in the same year he moved to the USA to Woodward PA. In 2013 he participated in the Italians Got Talent television broadcast, conquering the fifth place and an 8 million share in the final episode of Canale 5. In 2014 he finished fifth at the first FISE World Tour in Malaysia and the following year he created the Kobra Bmx Camp with the mission to bring young riders in BMX. In 2018 and 2019 he is Italian Bmx Freestyle Champion and also in 2019 he takes part in a Tour with the Cirque du Soleil in Saudi Arabia. He is currently Captain of the Italian Bmx Freestyle National Team and the president of the KOBRA BMX Show Team for entertainment.

Edoardo Sintoni
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Edo started with minibikes in 2007 as a game, then in 2008 he participated in the Italian FIM championship by winning it; the following year he finished third. In 2010 he was once again the Italian champion, the following year he moved to the mini-GP and won on his debut. In 2012 he got on the ‘big’ motorcycles, at the beginning the expected results did not arrive but in 2014, riding a Pre-moto3 125 2T RMU, he finished in ninth position. From 2015 to 2018 he participated in the CIV FMI Moto3 where he obtained 7 podiums of which in 2017 a beautiful victory in Imola and makes his debut in the Moto3 world championship as a wild card at Mugello. In 2019 he takes part in a Supersport race.

Vera Spadini
Giornalista SKY
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Vera becomes a professional journalists in 2006, after her first experiences on television in 2001 on Rock TV and in 2002 her first experiences in the editorial team of and then MPWeb. In 2004 she became the face of Milan Channel, as channel presenter. In 2008 she moved to Sky Sport, as correspondent for Milan, and then the Italian National Football Team, the 2014 World Cup in Brazil and the 2016 European Championship in France. As a TV presenter, she is the face of the news (Sky Sport 24) and broadcasts (pre and post game from the field, Mondogol – international football column). She also collaborates with Cielo: ‘Cielo che gol’, conducted by Simona Ventura, and ‘Stop & Gol‘. EXTRA FACTOR host. Since 2017 she has been the face of MotoGP for Sky, host of all the world championship broadcasts, with the itinerant Sky studio in Europe. She is an ambassador for the Rezophonic charity music project. In 2014 she published an ucronic novel about Kurt Cobain, leader of Nirvana, entitled Rewind.

SB Consulting LTD.
3rd Floor, Chiswick Gate 598-608 Chiswick High Road, London, W4 5RT
2021 SB-Consulting all rights reserved
3rd Floor, Chiswick Gate 598-608 Chiswick High Road, London, W4 5RT -